Last month FINRA issued a
44-page report on conflicts of interest within the financial services
industry. The report focuses specifically on the conflict management
practices of broker-dealer firms. During my experience representing
both investors and FINRA members, or while serving as an expert
witness, I have frequently identified a conflict of interest to as
genesis of the legal claim. FINRA's report is an outstanding review
of both the source of troublesome conflicts and current best
practices within the industry.
FINRA's report does not pull
any punches. It comes out of the gate with the following
observation: “Conflicts of interest can arise in any relationship
where a duty of care or trust exists between two or more parties, and
as a result, are widespread across the financial service
industry...[M]any broker-dealer firms have made progress in improving
their conflicts management practices, but...firms should do more to
manage and mitigate conflicts of interest in their businesses.” (report link)
The report is broken out in
to a review of “three critical areas.” FINRA evaluates and
discusses: 1) firm-level frameworks, 2) new financial products, and
3) registered rep. compensation. FINRA defines firm-level frameworks
as “the combination of underlying ethics culture, organizational
structures, policies, processes, and incentive structures.” I
found the report's second section regarding the introduction and
promotion of new financial products to be worthy of a “must read”
classification for both the compliance and the executive sales side
of any firm. The final section of the report lays out what FINRA
believes to be six “effective practices” for mitigating conflicts
of interest generated by rep. compensation arrangements.
Now that FINRA has spoken in
great detail on the matter, firms should be very hesitant about going
forward without implementing the practices suggested in the report.
While FINRA specifically disavows the report as rule-making, firms
will be caught flat-footed if they face an investor claim or
regulatory action rooted in the absence of the suggested best
practices.
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